Beta Theta Pi Fall 2017 Recruitment Campaign

These designs were made as part of the Fall 2017 recruitment campaign for the fraternity Beta Theta Pi at the University of the Pacific.

I designed a logo which expressed the 170+ year history of the fraternity as seen through the textures used in the badge as well as the vintage inspired typefaces. The bright colors represent not only the fraternity’s official colors but their brightness also shows off the chapter’s distinct personality. I worked with the Recruitment chair to create materials to be used in print and social media.